Living in Utah, with its dry winters can be hard on your skin. Constantly I would hear my oldest daughter tell me how itchy she was. I would buy different lotions, thinking "ok hopefully this one works". Nothing seemed to last longer than a few hours. I decided to try body butter, and what I found out was that most body butters on the market contained alcohol! Why would something that was supposed to be body butter contain alcohol? I decided to make my own body butter, and that is how J Monae Beauty was created. My daughters slather it on after a shower. My husband, who is a mechanic loves it for his knuckles, my body butter is a win win!